The Home of Indee
Indee's main website has been problem child for a while now - its inability to convert customers being its biggest flaw. Between November 2022 and January 2023, all of Indee's web presence was migrated to its new website - a sleek, smooth website, more than capable of converting customers. Here's the new website.
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Some details in this project have been withdrawn to maintain client confidentiality.
Chapter 1. Mapping it out.
Our requirement were very simple. The Home page is the flashy gate into the exciting world of Indee - including a dedicated landing page for all our most-used cases - easily accessible, and reachable. That is complemented by other supporting elements like our security dossier, et al.
Chapter 2. The Architecture.
One of their glaring requirements was that everything on the website should be accessible for editing, without any intervention from the dev team. Our design challenge was to arrange the website in a way that makes it super easy to modify elements - especially when the same elements and the same sections appear on multiple pages. Enter - Modules. Page by page, each page is divided into a collection of modules - all with requisite design and layout specifications. So, in theory, say if we need to create a brand new page, we copy-paste the modules that we need, and change the images and the copy. Simple dimple.
Chapter 2. Bringing it all together.
Launching Jan 13, 2023